I recently posted a video on my personal Facebook page, a Peta promotional on how sheep are treated in the wool industry, and several likes and comments from my typical crowd of "weird" people. I'll get more into "weird" later.
There was one comment from someone who said they didn't know this kind of abuse was happening and said she was going to share the video. I like to think that she will think twice about buying wool products and make a more compassionate choice next time, because "people like us do things like this". If I made even one person think twice about supporting the wool industry by sharing this video, I'll count that as a win.
I also was invited to go to Seth Godin's Tribal Gathering in NYC this weekend with a few co-workers. I didn't know what to expect. I walked away inspired and impressed, but unsure how to apply the principles I learned that day. The day after posting this video, a few of the things Seth talked about finally clicked. You have to find those "weird" people who are interested in the things you want to talk about. You can't create a "tribe" filled with "weird" people like you, you have to find them. Well, I think I found a few of them and "people like us do things like this": Like videos on Facebook that expose the abuse in animal based industries, don't buy wool products, don't support animal cruelty.
I started this blog because I wanted to inspire and help people make more compassionate choices in their daily lives. I thought I needed to reach out to those who weren't already in the "tribe" and try to convince them to make more compassionate choices. Instead, I should focus on catering to what my "tribe" wants to hear about. Figure out how I can help those who are already "wierd" like me.
So, Tribe, what else do you want to know? What can I help you with? What do you want to hear more about? What compassionate choices do you have a hard time making?